So you like the car, it drives well, you’ve inspected it closely and/or had a good mechanic inspect the car. Time to close the deal. Bring cash. Here’s where your anxiety will probably go up, you’re going to have to talk about stuff you don’t want to talk about, and that the buyer is not […]Read more "Neurocarbuying*: Negotiate the deal"
So you have now found the car, and you’re ready to start finding your actual car. This takes place in two steps: Contacting the seller, and doing the test drive. Before you start: a word on emotions. Again, choose your emotions wisely. Think of yourself as confident, cold and distant, evaluative, looking for the long term […]Read more "Neurocarbuying*: Evaluating a used car"
So now you’ve decided on a direction for your car buying that is based on some good feelings with a nice blend of short and long term reward. You may also hate the term neurocarbuying, and quite frankly so do I; it’s a crappy term but its my crappy term. The next step is to […]Read more "Neurocarbuying* How to find a car."
(*Again, sorry for the cheesy neuro-blank title, but I’m sticking with it.) I wanted to add a brief interlude here to advocate a personal opinion I have about how to decide what car to buy: I think people should buy cars that are one “degree” more fun than they are prepared to do. This is […]Read more "Neurocarbuying*: In defense of fun cars."
*Quite possible the the worst Neuro-“Blank” combination yet; I’m sticking to it. There are many guides to how to buy a used car, but how many are written by a neuroscientist? Do they need to be written by a neuroscientist? Probably not. Either way, I am asked regularly for advice on how to buy […]Read more "Neurocarbuying*: How to buy a car using the science of decision-making Part One"